Wednesday, December 31, 2008

Happy New Year from The Laboratory

Thank you again, to all our customers for making our store thrive in 2008. We're eagerly looking forward to a tremendous 2009, even though this last year will be a tough act to follow.

In 2008, The Laboratory:
(pause for effect)
  • More than doubled in size
  • Fleshed out our space with hundreds of new SKUs (that's industry talk for doodads)
  • Sent out emails with lists of things
  • Got fresh new haircuts
  • Stood motionless as the universe twirled around us in orchestrated trajectories
  • Made friends with a squirrel
  • Disbanded and reformed the famed Ministry of Weekly Specials untold times
  • Speelled words incorrectly

Most importantly, though, we convinced you that we had something good to offer. Thank you for your patronage - it is truly an honor to serve our customers. We'll be seeing you!

Please drive, pilot, row, or parambulate safely!

Wednesday, December 24, 2008

Thank you! Now here's a sweet sale for you!

Thank you all for a great holiday season in 2008! Because of your support, The Laboratory is assured of a prosperous and exciting 2009, in which we pledge to continue to provide for our customers outstanding service in our actions and appreciable value in our wares.

A heartfelt thanks goes out to our patrons who donated food at The Laboratory to the Food Bank of South Jersey Food Bank. Thanks to you, the Gloucester County Volunteer center picked up a full 289 ponds of chow for the needy! We musicians tend to have big hearts, so it's no surprise to this chronicler that our call to you to spare some food for the less fortunate was answered so passionately. Really, thank you VERY much.

By the time you read this, we will have closed our doors for the holiday, having secured The Laboratory with patrolling robotic sentinels against advancing hordes of unscrupulous imitators and Rick Astley cover bands, to enjoy a day of rest with our families. But never fear! We will open anew on Friday at 11am, and you will behold year-end prices, marked down to irresistible lows previously unimaginable!

These reduced prices will be good through year's end, so stuff will be flying off the shelves. Excepting of course stuff which is not on a shelf to begin with, which will be flying off of or out from its respective display area.

And thus, we have inaugurated the Annual End-of-Year Inventory Reduction Blow-Out Sale (at The Laboratory). Call now and save! Beware of cheap imitations!

Finally, for your holiday enjoyment, here's a video of Steve on the drums at the Elf Lodge near the North Pole a few nights back:



Enjoy the rest of your holiday, and Happy New Year!

Friday, December 19, 2008

Extended Holiday Shopping Hours

If there's one thing the staff at The Laboratory are not afraid of, it's hard work and long hours. Ravenous bears with human intelligence and motorcycles - that's what we're afraid of. And also going on stage and seeing the members of Dream Theatre in the audience holding clipboards. Very scary, that.

What was this email supposed to be about? The board of executives were very clear on that matter. And by clear, I mean that they carved the words "send big email don't mess up" into my locker with a penknife. Probably my penknife; it went missing the last time they had a meeting. And by meeting I mean cocktail party. Let's see... we covered the bears... OK That's it. Long hours. Right, then! Here goes:

The Laboratory will be open extended hours for the remainder of the holiday season! The amount of hours we are open will be extended, that is. Extending the actual hours relies on principles of timespace frame dragging which are not relevant to localized duration markers.

Here's the schedule:
Friday Dec 19th: 11am - 11pm
Saturday Dec 20th: 10am - 11pm
Sunday Dec 21st: 10am - 9pm
Monday Dec 22nd: 10am - 11pm
Tuesday Dec 23rd: 10am - 11pm
Wednesday Dec 24th:  10am - ???
Thursday Dec 25th: Closed.

Then it's back to the usual prearranged opening and closing coordinates.

Gift Cards Available

Did you know that The Laboratory offers gift cards? It's true. No really. Seriously. Look stop yelling at me OK? It's really, really true. Gift cards can be purchased in any denomination. For example, you can purchase a gift card for $21.12. Or, if you're in a more metal mood, you can purchase a gift card to cover the total including tax for an item valued at $6.22. If you have a fan of the movie Spinal Tap on your list, you can get them a gift card for $11. The possibilities are endless. So is this paragraph. Oh wait, it looks like it's ending.

Stocking Stuffers!

This Don't forget about the musician on your list. The Laboratory has hundreds of stocking stuffers available- DVD's, books, instrument polish, straps, tuners, metronomes, drum sticks, guitar & bass strings, instrument cases, drum heads, capos, slides, guitar and bass effects pedals, guitar stands, drum mutes, gift cards (did we say that already?), lessons, Rockademy Live, cymbals, practice amps, strap locks, cables......

Have a great holiday, and we'll be seeing you!

Friday, December 12, 2008

Last chance for sale pricing before Christmas

Many of you will recall our now celebrated announcement that The Laboratory has joined with the Food Bank of South Jersey to help the needy this holiday season. For those who missed that email, The Laboratory has joined with the Food Bank of South Jersey to help the needy this holiday season.

Well, the idle minds at the Ministry of Weekly Specials, long unresponsive after a particularly enthusiastic Martini night, have come up with their latest big idea. It combines a masterstroke of price discounting and a modicum of social consciousness. And here's how it goes:

This one goes to 11!

Bring in food items for the South Jersey Food Bank, and we will give you an extra 11% off any item in the shop. Except for the food stuff. That's for South Jersey Food Bank. Why 11%? Because this special goes to 11.

This offer is good on Saturday 12/13 and Sunday 12/14 only. Please bring non-perishable food items only.

Peavey Vypyr Amps

While you're here, make sure you check out the new Peavey Vypyr series amplifiers. They sound amazing, especially considering their modest pricing. Vypyr amps are loaded with a gobs of amp models and effects, providing a wealth of different sound and texture possibilities. Ask an associate for a demo!

Thanks for reading!

The Ministry of Weekly Specials

Thursday, November 20, 2008

Rockers Unite for the South Jersey Food Bank

For this installment of our almost weekly newsletter, we're pleased to announce a few exciting new efforts which we hope will warrant your participation.

Let's Rock the Food Bank!

The Laboratory has joined with the Food Bank of South Jersey to help the needy this holiday season. Just inside our front door there is a container we hope to fill with canned and nonperishable food. Collection will continue through December 18th. If you have any extra stuff in the pantry, we encourage you to help this worthy cause your next visit. If you wish to purchase food to donate, Pathmark has been good enough to erect an entire supermarket just a few doors down from our shop.

Gift Card Flexibility

Did you know that The Laboratory offers gift cards? It's true. No really. Seriously. Look stop yelling at me OK? It's really, really true. Gift cards can be purchased in any denomination. For example, you can purchase a gift card for $21.12. Or, if you're in a more metal mood, you can purchase a gift card to cover the total including tax for an item valued at $6.22. If you have a fan of the movie Spinal Tap on your list, you can get them a gift card for $11. The possibilities are endless. So is this paragraph. Oh wait, it looks like it's ending.

YOU CAN BE THE QUESTION ASKING PERSON!!

This week's exciting third paragraph is on our new question and answer forum. It's simple, like so many of our little plans. If you have any question about music, music gear, music performance, subatomic particle physics, quantum entanglement, or drummer jokes, just reply to this email. Our panel of trained chimpanzees will deliberate on who gets to field your question and indicate a response using a complex series of foot gestures. The best questions and answers will be featured in future emails, read by future people like you. Most likely while traveling via jetpack.

So to recap: Please help us give to the needy with non perishable food items. Enjoy flexible denomination options for gift cards at The Laboratory. And feel free to send us your questions - however big or small - and we'll provide insightful and cleverly worded responses.

Thanks for reading!

The Ministry of Weekly Specials

Thursday, November 6, 2008

The Laboratory: Holiday Music Shopping Made Easy!

November is a month which starts with an N. It is the only one to do so since they outlawed Norktembruary, back in the A440s. It has been our observation that some trees are shedding their leaves, which is a sign that the holiday season is almost upon us.

And so it seems a good time to offer our dear customers - that's you - ways to give happiness to the musicians they love with the greatest of ease.

Super Easy Layaway

One easy way to ease into holiday shopping is the layaway, a strategy we're very proud of. In simplest terms, you purchase something by making just a small deposit initially. Then you make additional payments when it's convenient for you. Once you've paid the full amount, you take it home and hide it from the lucky rocker until the big day. This strategy has been recognized by our colleagues in other industries such as department stores and pet shops, and in fact has been imitated by some of the biggest corporations - in many cases dating back years before we opened our doors. So you can imagine the pride with which we offer you - our dear customers - the Original Lay-Away plan at The Laboratory - hereafter abbreviated TOLAPATL.

Interest-Free Financing

Another way to get a little more music for a little less green is our interest-free financing program. Any purchase over $249 qualifies for the no-interest program. The more you spend, the longer the interest-free period lasts. It only takes minutes to apply and we get a decision immediately so you can use your account right away.

Guaranteed Lowest Price

Another simple, basic, straightforward, unambiguous, plain, not needlessly preceded by adjectives strategy is great prices. We've always been keen to help people buy local, and ensure they're getting value. I mean, everybody likes to do business with the local shop, but it has to make good sense, right? So we're hereby establishing a low price guarantee. If you see something we're selling advertised at a lower price, we'll beat that price. That's right - not just match, but beat. In some cases we'll even require our staff to perform a quick softshoe routine while doing so. We're that serious.

Kids Can Make A Difference

We're positively giddy to be in business in Deptford New Jersey. We've met a lot of awesome musicians from the area, and we're very proud of our steadily growing roster of music students. But not everybody has as much to be thankful for as we can say we have. Moments before this writing I learned about Jonnie and Brookie, two young sisters who are on tour raising money for the Kids Can Make A Difference organization (KIDS). KIDS raises money to benefit the hungry, particularly through educating elementary school and middle school aged kids. Jonnie and Brookie are endorsed by Daisy Rock guitars, so we got to thinking, and decided that we're going to donate all the profits from any Daisy Rock guitars sold this month to KIDS. You can read about KIDS on the web site here: www.kidscanmakeadifference.org.

Sincerely,

The Ministry of Weekly Specials

Monday, October 6, 2008

Special of the Week from The Laboratory - Oct 6

This week at the Ministry Of Weekly Specials, there was quite a shake up. One of the Laboratory's highly secretive and corporate-savvy board of directors, having cranked up a Donnas album during the ride from their estate to the workplace, burst into the meeting, and declared in a commanding bellow that "girls rock!!" It is reported that some who were present actually put down their cocktails in astonishment.

Girls Rock Week!

The Ministry Of Weekly Specials is not a body of bureaucrats who takes lightly a commanding bellow from one of the board of directors, so they immediately bellowed commandingly at their junior staffers to commission a weekly special tailored for girls who rock.

So here it is: 25% off our regular discounted price on any Daisy Rock guitar or bass, and also (wait for it...) a free Laboratory tank-top shirt ($15 value). While supplies last, this week only, operators are standing by, call now and save!!

New Yamaha Electronic Drums

We just received a set of Yamaha's top-of-the-line electronic drums, the DTEXTREME III Special kit. This is the most advanced electronic drum kit ever made by the only company that makes both acoustic and electronic drums. Pair this kit with the MS100DR 100 watt monitor system for the ultimate setup for recording, rehearsal, and gigging. Please make an appointment to demo this kit!

New Breedlove Acoustics

We recently recieved a fresh batch of beautiful Breedlove acoustic guitars. These guitars are some of the finest acoustics available on the market today, comparable in quality to Taylor and Martin but with their own distinctive style. If you're in the market for a high-quality acoustic, you owe it to yourself to check Breedlove out. But don't wait long- these usually go fast!

Tuesday, September 30, 2008

Special of the Week from The Laboratory

After a weeks long journey to the rocky rings about Saturn, therein to search for the mythical ethyl ice moons, and a several weeks long sleeping it off from all that ethyl, The Laboratory's Ministry of  Weekly Specials has reconvened for this week's exciting weekly specials.

$100 off this guitar!

Double cutaway electric guitar with two humbuckers and coil taps: $100 off! Meet the Hohner TB2. Come in and try one out! The pickups are flexible and lively, and each has its own volume and tone knob. These guitars have a lot of tonal possibilities, and they deserve good home! Normally, these are $300. This week, they're $199. Available in transparent green, transparent blue, and cherry sunburst. Until 10/5, while supplies last.

New Faces

As of this month, we now have some new faces on hand, which are attached to individual bodies with feet and hands, to facilitate moving about and interacting with things. Many of you will already know these bright young folks, since they have already been staffing the Laboratory's music school. Now they're out of the lesson studios and on the floor to help you. Not while they're teaching, of course!

New Steinberg Interfaces

Functioning far beyond the envelope of traditional audio devices, MR816 CSX fuses a fully-featured FireWire interface and inbuilt DSP FX power with next-generation integrative technologies into one breathtakingly powerful production environment. Developed by Steinberg and Yamaha, this Advanced Integration DSP Studio is the hardware centerpiece of a latency-free recording and monitoring environment that fully exploits the flexibility and power of Steinberg's renowned Cubase Music Production System.

In other words, this is a high-powered interface with 8 built-in mic pres, plus the ability to offload some of your effect processing out of your computer. That allows you to record and playback more tracks, or used even more effects than before. All that with nearly zero-latency. We dig it!

Sincerely,

The Ministry of Weekly Specials

Thursday, September 25, 2008

Now: With more people inside!

As many of The Musician's Laboratory Blog readers have noted, it's been a while since our last post. Far be it from me to be unwilling to respond to the will of the people, so herewith is yet another post, filled with letters and punctuation in myriad combinations intended to express more or less complete thoughts.

A lot has been happening at The Laboratory, most significantly in the area of staffing. As of this month, we now have some new faces on hand, which are attached to individual bodies with feet and hands, to facilitate moving about and interacting with things. Many readers will already know these bright young folks, since they have already been staffing the Laboratory's music school.

Joe Lauricella, the wildly popular Guitar Medic, who has become a major presence at our store due to his growing clientele of guitarists and bassists, can now also be seen working at The Laboratory as a regular staffer. If you are here to look at guitars, who better than the area's premier setup expert to let you know just what makes your next axe the right one for you?

Ray Gallagher has been teaching drum set with us, and now joins the staff several nights a week. Ray's knowledge of all things music is well rounded: in addition to playing drums, he also plays guitar, bass, and keyboard, and is at present studying recording. Ray's hobbies are popping out from behind boxes and offering explanations to scientific questions which involve the behavior of drinking straws in varying pressures and gravitational effects.

Trevor Knauss, known to his Vulcan associates simply as Trevork, is our vocal instructor, and he also has expertise in violin and tuba. Yes tuba. Trevor plays guitar as well, so basically he's one of those guys. Recently he joined up with rock band Axis, which features the next person I'm going to write about. Namely:

Stefan Hojnacki is very tall. And he has long red hair. He has stupefyingly massive guitar chops. So when you see him, make sure you ask lots of questions about aardvarks. Stefan is on the showroom floor sparsely, since he stays quite busy bringing up the next generation of shred kings.

Please join us in warmly welcoming these four lads to the fold. We're a better shop for them.

But wait there's more! For example:

Orange Crush guitar packs. It's a cool Orange (the brand, not the color) guitar and Orange (the brand and also the color) Crush amplifier. It's a box of all that a potential rocker needs to realize their rock potential. And it's $239. A vote for Orange is a vote for Rock. On that matter there is little debate.

Thursday, July 10, 2008

Jay's Smile

A while back we were approached by a fellow from Underwood Memorial Hospital named Walter. Walter told us that he and some of his colleagues were chipping in to buy a guitar. He then told us about Jay Reardon, who was to be the recipient of the guitar.

Jay is an old timer who has done a lot to leave his mark in the world of music. He was a well known country/western guitarist and singer, and worked with many great acts, including The Wanderers, The Orbitones, Bernie Betts and The Sunset Ramblers, and many other greats in years past.

In more recent years, Jay had been dealt some tough knocks. His dear wife and musical partner Irene passed away, and he lost his home and all he had in a fire. Following this hardship, Jay has taken residence in Gloucester Manor Nursing Home. By Walter's account, this resilient musician never complained about the recent difficulties he's faced, and always manages a smile. His upbeat and gracious personality so endeared him to Walter and his colleagues at Underwood Memorial, that they decided he ought to have a guitar to play. Walter came to the Laboratory, and of course we were more than glad to help him choose a modestly priced but well made acoustic from Hohner. And that was that - a humbling act of generosity in which we had the good fortune to play a small part.

Then Walter sent us this picture of Jay with his new axe:




If that Honer were a dog, I'm pretty sure it would be wagging its tail. Thanks to Walter and his friends for taking good care of a guitar player in need of a guitar, and for letting us be a part of it. And thanks to Jay for that smile. That, my friends, is what it's all about.

Thursday, June 5, 2008

None more black

Have the Music Technologists at The Laboratory discovered the answer to Spinal Tap's age old question: How much blacker could this be?

Perhaps.

Take, for example, the Blackheart Little Giant amp which recently appeared on our showroom floor. This is a small black box, equipped with Class A, all-tube circuitry for allowing maximum frequency response and coolness. It is an elegant thing of simple design and straightforward focus. The result is a lush, warm tone, with plenty of punch and clarity. No circuit beyond the essential requirements of rich tube amplification is present to trip up your guitar mojo as it erupts from the Blackheart's 12" Eminence Blackheart speaker.

And what better tool for driving the Blackheart Little Giant than the Schecter Blackjack ATX C1? With its black chrome hardware, ebony fingerboard, and black binding, this is a striking guitar. Tonally it is just enormous, with the included active Seymour Duncan Black Out pickups. Black black black. And the body? Gloss aged white. You gotta have a little contrast, you know.

If you just read all of that and said "what the heck are you talking about??" then this may be a sign you are a drummer. Good news! Perched upon our floor in the drum room (yes we have a room now!) is a five piece monstrosity in the form of a Yamaha Absolute Birch Nouveau kit. Birch produces a dark, rich tone, and packs plenty of volume and presence. Yamaha's Absolute Birch shells are resonant and dynamic, projecting body and presence at any volume threshold. Innovative nouveau lugs facilitate fast head changes, and present minimal contact to the shell, so the percussive energy can get the shells moving as much as possible. The exquisite lacquer finish is Black sparkle.

The blackness of it all is somewhat unsettling to the faint of heart, some of whom have demanded that we reconsider packing a music shop with so much dark energy. No doubt the universe is in no danger of collapsing in on itself as a result. But if so, then that is the price we pay for our art. Either way, playing music is a fine pastime until the cosmological constant has been established in light of all this.

Rock on, in blackness and rich tonality.

www.laboratorymusic.com

Tuesday, April 15, 2008

Laboratory Staff Enacts Catch and Release Policy

Last Saturday, I completed a particularly heavy round of getting mail order packages into the hands of their respective carriers. Upon my return, I was informed that The Laboratory had been besieged by a cunning and evasive squirrel. My colleagues had done their best to corral the critter out the same door it had entered, but nobody was certain if it had or had not surreptitiously made its exit.

It wasn't long before our ears let us know that we were in fact still heavy one rodent. Since we had about 1/2 hour until closing time, I became concerned that a polite "last call" inquiry might fail to entice the frightened forager to make its exit. So I made a call to our friend George at Statewide Exterminating, and explained that we were concerned about locking a squirrel in overnight. He graciously volunteered the use of a non-lethal trap, which we could use to bag the intruder for release into the field behind our shop, where many of the squirrel kind are known to frolic daily.

Right about the time I finished my call to George, my colleague Aaron had scared the squirrel out of its hiding spot amidst some PA speakers. We now had the wily critter cornered in a sort of corral made of boxes of Yamaha drum hardware.



Aaron and I plotted to try to wrangle the squirrel out the front door, which we had propped open to entice our guest's egress. I was able to prod the creature from it's hiding spot with a cymbal boom arm, which the poor rodent fiercely attacked in vain, letting out some rather whimpering battle cries. At last it sprang from amidst the boxes, and headed toward the front door, Aaron and I cacophonously giving chase. But the path a squirrel will follow when two grown men are stomping and shouting is one fraught with unpredictability. Alas, the path out the door was the only vector the shrewd mammal ignored. Among its preferred trajectories was a zig-zag pattern ending with a bombastic bass drum accent. Who knew that a squirrel noggin would be such a warm and articulate alternative to the traditional bass drum beater? More unexpected learning for the ravenous audio researchers at The Laboratory. And amazingly, it gave us both the slip. I am convinced that squirrels possess the secret of teleportation, but not the secret of looking both ways before crossing the street. Aaron speculated that perhaps we didn't see the animal scurrying out the door, but I was dubious that anything could be that easy.


So it was that Aaron and I could no longer stave off the admission of defeat, and I proceeded to visit with our exterminator friend, to acquire the squirrel trap and receive some tutoring in its operation. Tutoring in the trap, that is. I already knew that the operation of the squirrel was beyond my comprehension. George was good enough to supply some peanuts, and had applied a wad of peanut butter to the trigger of the trap. How could our startled friend resist such an aromatic temptation?

Back at The Laboratory, Aaron was just finishing the end of day tasks, and we left the baited trap with a pile of peanuts inside of it for our overnight shopper to explore (i.e. become ensnared in), and made our way home.

Sunday I entered the store expecting to find an angry creature in the trap, but I was amazed to discover it empty. Aaron must have been right! George the exterminator stopped in to collect his trap, and when I explained that it was empty, he suggested that I should keep it another day, just in case.



All day Sunday we operated as normal, and by all appearances were completely squirrel-free. I resolved to return the trap to George the next day, and again we closed up shop. I wasn't entirely certain about the critter's whereabouts, though, so I left the trap baited and armed.

Monday morning and still no capture. There was much busy activity as a result of the day's business, and all thoughts of an on board squirrel were diminished to the awareness of a trap in need of returning. That's when the little rascal appeared again! However unlikely, the furry freak had resisted the peanut butter and the open door, and only chose to emerge as I was nearly ready to return the trap. There was some more wrangling, and the squirrel was last seen darting behind some PA speakers. Mark placed the trap in the darkened recess behind those loudspeakers, and all was quiet for a few minutes.

CLUNK!

That was the sound we had been waiting for. To our great joy and relief, the squirrel had at last succumbed to the overwhelming combination of a days-empty stomach, and the etherial scent of peanuts and peanut butter.

I picked up the squirrel filled cage and, trailing peanuts as they slipped between the wire mesh, made my way out the back door. I set the cage gently down near the tree line, careful not to pinch the little fella's delicate toes. Once the cage was at rest on the ground, I opened the trap door, and the squirrel burst from the enclosure and made light speed scampering into the thicket. It was a joyous moment, since I had a keen interest in barring the animal from our shop with no injury to rodent or to man.


Monday, April 14, 2008

Laboratory Jounal Volume 3

Welcome to the third installation of The Laboratory's critically acclaimed newsletter! On to the topics:

Web Page
Our web page is continuing to evolve and improve. One of the latest features we're testing is a chat function, which allows shoppers to chat real time. In addition, we're still hacking away at the massive pile of gear which exists in the store but hasn't yet made it to the web site. Day by day there are more and more items displayed and available at www.laboratorymusic.com, as well as featured product reviews, video content, and links to our network of area musicians.

Michael Kelly Hybrid
The Michael Kelly Hybrid is an electric guitar with a piezo acoustic pickup. You can send each pickup's signal to two different amps using a stereo output cable, or send both pickup signals to the same amp with a mono cable. Either way, the guitar has on board blending control to adjust the ratio of acoustic to electric. With its slender, hollow body, and speedy neck, this is a player's electric which can deliver acoustic sound. None of this is news - they've been around for a while now. The news is that we've got two of the last Hybrids made. The model for $499 has been discontinued, so when these are gone, they're gone. Come check out what a versatile and playable guitar this is for the money. Get 'em while they last. Operators are standing by. Call now and SAVE.

Peavey
Come check out the Peavey amps! We've recently stocked up on Peavey's rugged and sonorous amps for guitar, bass, and keyboard. We've got plenty. We even have a JSX Mini Colossal combo signed by Joe Satriani himself. This class A, all tube amplifier is a tremendous recording or practice amp, with plenty of tube tone. It's also a collector piece, bearing the signature of the guitar icon for whom it was designed. This will be someone's treasured collector piece. Maybe that somebody is you...

Foraging Ban
Sadly, we have had to cease providing nuts and berries for foraging, as area squirrels have begun aggressively pursuing recognition as part of our customer base. While we think their tricky antics are hilarious, and their puffy cheeks and tails are just adorable, we can not service squirrel "shoppers" and still maintain the high level of quality in our selection of instruments and amplifiers. It is just a matter of time before the squirrel's fondness for dashing at oncoming wheels clashes unpleasantly with somebody rolling a PA speaker across the floor on a hand truck. The newly enacted ban's adjunct to prohibit gnawing applies also to our two-legged visitors, so please keep a close watch on those mandibular urges and teething toddlers.In conclusion, here is wishing you a happy and musically inspiring spring!

Wednesday, April 9, 2008

It's All About the Connections

Now is indeed a fine time to play music. With computers popping up upon every available flat surface in households, and pro-sounding recording technology finally becoming available at very attainable cost, the ability of the average person to create a good sounding recording of their own music is greatly empowered compared to just ten years ago, when your options were state of the art computer gear (with its inherent expense and learning curve), poor sounding tape, or paying a professional for studio time.

Now, with any current computer, you can build a respectable home recording setup for under $500. Way under!

But you will need connections. It's true that the music industry is one where the right connections are everything, so I'm not going to pretend otherwise. Having the right connections is critical if you want to be heard. Not having any connections is a sure fire method to wallow in frustration.

The good news is that you can get them here. Most are inexpensive, too. For example, if you want to plug your bass guitar directly into your computer, you will need a 1/4" to 3.5mm connector. We have that! If you want to send a mix of your background music through your PA system to accompany yourself at a coffee shop gig, you're gonna need a mini phone to RCA pair connector. We have that also.

And the connections you have now must be maintained. You don't just make a connection and then forget about it. Connections like guitar and microphone cables must be maintained, and periodically replaced. When it's time to renew your connections, The Laboratory has all that stuff.

We have recently poured over our many catalogs,  and ordered all kinds of obscure connectors and whatnots, closing the gap between having lots of connections, and having all of them. Need a connector to plug a balanced mic into a guitar amp? We got that. Need a connection between studio headphones and a mono mini jack? We got that. We have 1/4 to 1/8, LoZ to HiZ, XLR to RCA, single stereo to dual mono, Betaflux to Dilithium (which hasn't even been invented yet). Yes, we even have the machine that goes "bing."

At The Laboratory, it's all about connections. Connecting with our customers, connecting our customers with their gear, connecting gear to other gear, connecting with new and exciting toys. As Plato said, "Connecting your nonlinear editing system to an array of varied instruments requires many adaptors and cables."*

Wow did I really just write seven paragraphs about adaptors?



*Not really something Plato said.

Tuesday, March 18, 2008

The Laboratory Journal 2

More Lessons = More Rock
We are starting to sign up students for bass, drums, voice, and of course guitar. Keyboards are coming soon. We've extended our crazy free lesson promo through march: Sign up for your first month of music lessons, and The Laboratory pays for the first lesson. Our newly renovated lesson rooms are clean, well-lit, and cheerily painted.

Illusionary Doors
The front door that has traditionally led into and out of our store is slated to be decommissioned. In the near future, you will enter through the door leading into our newly added additional showroom. You will ogle at the dense armada of drum sets, then make your way into our original confines to be treated to the usual vast assortment of guitars, basses, keyboards, as well as recording and live sound equipment. We have already begun arranging things over in the new space, so feel free to stop by to see the progress. It's somewhat exciting!


Lotsa Drums
Our expanded showroom, to which I've alluded several times above, is very nearly complete, and has lots of drum kits set up for your enjoyment. You thought the Yamaha Absolute Maple kit was nice stacked up on a shelf? That was nothing. We've literally put them on a pedestal for all to see. Nearby, the Mapex M Birch five piece (with a free 8'!) is set up and tuned for action. Alongside those, the throaty roar of Sonor's Force 2007 awaits.

Crouching Teacher, Hidden Guitar Medic
Joe the Guitar Medic has been transplanted from his familiar perch at the back of the store. At present, he is holed up in what will be a lesson room. The endgame is to have him set up in a prominent area on the floor, for all to gaze upon his wizardry. Customers who are accustomed to walking to the back to see if The Guitar Medic is in will now be greeted by our ergonomic and well stocked shipping desk. Much less exciting to witness, but our shipping guys all think it's tops.

New Products:
New in the Amps department is a frightening display of compact and portable tone that kicks monstrous amounts of butt: The Orange Tiny Terror. This thing is the size of a small toolbox, and is a class A, all tube guitar amplifier with prodigious tone! It is switchable from 7 to 15 watts, and don't let that fool you into thinking that this thing can't drive a 4x12 cabinet. It's sound is just astonishing. You should come by and crank it up. And the price? Very affordable.

Also, after many requests, we've begun stocking Vocal Spray. Originally I though this was a defense product used to ward off approaching singers, but alas it is in fact a substance made to make their jobs even easier. Can you believe that? You can hardly be bothered to carry your own microphone to the gig, and somebody invents a tasty and refreshing spray pump to sooth your voice? Amazing. You singers know we're kidding, right? We still love you.

Lastly but not leastestly, stop by our web site, which continues to swell with options. You can find us at www.laboratorymusic.com




Doctor Claw approves of this message for cats and mankind alike.

Friday, February 29, 2008

The Continuum

Today is the day after February 28th. Normally, we would be welcoming the lion's roar of March's early days. And yet... no March.

Similarly, there is a rather large hole in the wall of The Laboratory.

Where there was once March, now there is more February. Where there was a wall... now there is more Laboratory.

I have some concern as to the whereabouts of March, but I am certain that it has something to do with bigger Laboratorys needing bigger months.

I have attached some low quality camera phone shots of the progress. It is no accident that the gorgeously dynamic Orange Rockerverb 100 is front and center in the photos. You should consider coming by to give it a test-rock. Just watch out for wormholes in the space-time continuum. That's what we'll be doing.




The intrepid Larry toils at his craft




The dust shield down, you can now see the existing showroom from the new expanded territory

Thursday, February 21, 2008

Stock's Vox Box of Rocks Knocks Socks

If I haven't said it before here, I am a gadgeteer. I love little gizmos that promise to do cool things. When I was in middle school in the eighties for example, I was able to successfully ward of any interest from the opposite sex with my Casio calculator watch which also stored up to 100 contacts and integrated a calendar with schedule alarms.

So it is that often my favorite new products that come through our door are the little ones packed with cool features. Which is why I'm surprised that it took me a few days to crank up the little Vox DA5 guitar amp. I guess I wasn't getting exactly what I beheld: I saw "battery powered mini amp with strap" instead of "variable wattage portable digital modeling amp with effects and a good speaker."

I plugged in a Hamer Echotone to get things going, and set the volume at a middle of the road setting. I then started marching through its eleven amp models (yes, it goes to 11). Each one was fairly distinct, and produced a tone I could easily imagine miking up for a cool array of layers in my pathetic little project studio. The common characteristic was a tight chunk of low end from the well engineered enclosure.

Also numbered eleven are its digital effects, which each have controllable rate and depth. These were as I expected: clean and useful. I'm glad digital technology has been refined to its current state; most of what I hear out there now is reasonably good and functional.

The amp has variable wattage, and I liked the sound at each setting. They put a tough enough speaker in it to handle full throttle volume on any setting (it actually gets kinda loud - but you're not going to hear it over a drummer).

One of our customers who is a partner at an area recording and rehearsal studio stopped in during my test drive, so I handed the wheel to him. He was so enthused that he presented us with one of his wife's gourmet cakes. Now that's an endorsement I can sink my teeth into!

So in conclusion, if you like gadgets, tones, and cake (who doesn't like cake?), the Vox DA5 is for you! (Do you like how I repeated the link, so you can click onto our site and maybe buy one? All the kids are doing it.)

Thanks for reading, and enjoy your next cake.

Wednesday, February 13, 2008

The Laboratory Journal 1

This is no ordinary blog post! In fact, it is the text from an email we sent out. That's right! We at the laboratory have created a blog post from an email! Conservation of mass and energy being a key factor in this transformation, we have kept careful watch of the energy spent in creating that additional e-matter. Now on with the Paste Function:

Valentine's Day: Cupid Aims for our Price Tags
Valentine's Day is tomorrow. So The Laboratory is doing a little something for our sweethearts, the terrific customers who have made us what we are. We were going to give out little boxes of candy hearts, but we couldn't agree on the little phrases to be inscribed on those sugary tomes. Instead, we decided to offer a 10% discount off the marked price for anything we sell. This is good through tomorrow, the 14th. Nothing says "Kiss me" like a new harmonica. Or an Audio Technica PRO 24 stereo condenser mic, for the truly sentimental. XOXO!

The Guitar Medic Goes Bonkers
Joe the Guitar Medic has fallen on his head or something, and says he wants to do twice as much work. So we're offering a special on guitar set ups. Now brace yourselves - especially you hollow bodies out there: Get one guitar setup, get another half price. It doesn't even matter if it's your bassist's axe and yours. If you bring us two guitars to be set up, you get half off the second. We asked Joe how he thinks he can do this, and using an Aldis lamp he replied "Volume! Volume!"

The Great Lesson Enrollment Offer Thingamajig
One thing we love during February is lesson sign-ups. So, we're offering new sign ups one free lesson. Here's how it works: Sign up a new student for a month of lessons, and we'll pay for the first one for you. We're so sure that our excellent teachers will charm you with their outgoing personalities and outstanding grasp of their craft, that we want to make it easier to get hooked on learning how to play an instrument. There are still open time slots available, so call us or stop by to get enrolled.

New Stuff at The Laboratory
Oh, right. New stuff. I'm always like "they know we're always getting new stuff," but the others said I don't get a lunch break today if I don't mention the rock solid Orange amp we just got in. It has two things: Warm, creamy, lush, all tube tone...., and Orangeness.

Hmmm, let's see.... I want to make this totally thorough, because this is a comfy chair I'm sitting on.... Hmmmm.....

Oh yeah. We've got a bargain bin. It had to happen sooner or later, right? We've eyed up our shelves for stuff that's been passed over. And out the door they must go! There is too little space to waste some on stuff people aren't grabbing up. So at the front of the store is a bin full of perfectly good, new stuff. It's been marked down - in many cases below our cost - to make room for the zillions of other things we want to try putting out there for musicians to try. So come by and see if there's any overlooked gold in there - maybe this is your moment to replace that rusty multiclamp holding up your splash, or something even more thematically exciting!

So that's the story so far. That and the usual dedication to an expansive array of enticing musical whatnots from our inventory, and state of the art expertise and suaveness from our staff.

Thursday, January 31, 2008

Big Music Conference and Bigger Laboratory

It's a particularly exciting week for us at the Laboratory. In addition to our increasingly imminent expansion to a larger space, we are seeing more and more steady traffic (this means you, shoppers!), both in retail, lessons, and repairs. Hmmm both means two. What's the both-like word for three? Bothrice? Tertiaryth? Bothrice in retail, lessons, and repairs, tertiaryth.

Anyway.

For a couple months now, we've been hosting at The Laboratory the services of The Guitar Medic. Whose real name is Joe Lauricella.

Joe is a luthier, and a seasoned player. His association has been a true boon to our store, since he is a patient and well learned teacher, as well a skilled luthier. His knowledge of all things guitar is rivaled only by his contagious and effervescent attitude about the craft. And it would seem the word is out - repairs are coming in with increasing volume and regularity, and being turned over quickly and by all accounts to the great satisfaction of their owners. Joe's reward for his dedication and promptness: An ever higher pile of work each day. Joe if you're reading this, get back to work. Nah I'm just kidding! As if we'd set up a computer for Joe.

Anyway.

We're presently finalizing our post-NAMM merch orders. NAMM (which stands for Nowadays, Aaron Mulches Meticulously) is the Big Music Conference in Aneheim each year. By day, all the manufacturers, vendors, and retailers get together, displaying and/or ogling all the year's new gear. It's a sea of MI (that's industry talk for Music Industry) people and gear. Two floors of giant convention center packed with a breathtaking variety of instruments and related tools. At night it's the usual beer-fuled road trip antics.

This year, we sent our intrepid field operative, Aaron, who brought various shoes for walking. Returned from the big show and laden with a host of exciting new gear ideas, Aaron's NAMM bolstered input is spearheading our newest buying sprees. Many guitars, amps, drums, and miscellaneous whatnots lie on the horizon, destined to take their place among the current selection as we make sure our more than doubled size is sufficiently filled with amazingly cool stuff.

Kind of a meandering post, but that is reflective of the volatile atmosphere around here at present. Big change is just around the corner. Is excitingly reminiscent of the pre-opening days from just a few months ago, when we were doing our best to remain flexible, while simultaneously trying to flesh out a concrete vision of what this store was actually going look like once we opened.

Stay tuned!

Also, we're featured in the paper today. You can view the article here.

Wednesday, January 16, 2008

Tear Down The Wall

For months now, we've been quietly moving toward expanding into the space next door. What used to be an EBay store has closed its doors, which presented us with the excellent opportunity to claim the adjacent storefront for a bigger, less congested, better Laboratory. Now we seem to be mere weeks from that reality.

Being the drummer among the group here, I am particularly excited. We have lots of stuff for drummers, but most of it is stacked atop shelves, hidden in boxes, and just not set up for people to wade in and appreciate. Once remodeling next door is complete, that will become our new front door. When you first walk in you will be greeted by numerous drum sets. Out on the floor, set up to play, fleshed out with cymbals. Just like it ought to be. Beyond that, more stuff on display and then the lesson rooms, which flank a stage area.

To the right, step through the gaping maw which is slated to appear in our wall, and into the space that presently encloses all of our showroom. Inside that area will be the usual expanse of guitars, basses, amps, cases, and so forth, all spread a little more to allow a more relaxed flow through the selection.

The contractors are over there now. I hear banging, voices, and the occasional whine of some kind of saw. As proud as I am of how this store shaped up, I am doubly excited for the future look and feel of The Laboratory.