- More than doubled in size
- Fleshed out our space with hundreds of new SKUs (that's industry talk for doodads)
- Sent out emails with lists of things
- Got fresh new haircuts
- Stood motionless as the universe twirled around us in orchestrated trajectories
- Made friends with a squirrel
- Disbanded and reformed the famed Ministry of Weekly Specials untold times
- Speelled words incorrectly
Wednesday, December 31, 2008
Happy New Year from The Laboratory
Wednesday, December 24, 2008
Thank you! Now here's a sweet sale for you!
Friday, December 19, 2008
Extended Holiday Shopping Hours
Friday, December 12, 2008
Last chance for sale pricing before Christmas
Thursday, November 20, 2008
Rockers Unite for the South Jersey Food Bank
Thursday, November 6, 2008
The Laboratory: Holiday Music Shopping Made Easy!
Monday, October 6, 2008
Special of the Week from The Laboratory - Oct 6
Tuesday, September 30, 2008
Special of the Week from The Laboratory
Thursday, September 25, 2008
Now: With more people inside!
A lot has been happening at The Laboratory, most significantly in the area of staffing. As of this month, we now have some new faces on hand, which are attached to individual bodies with feet and hands, to facilitate moving about and interacting with things. Many readers will already know these bright young folks, since they have already been staffing the Laboratory's music school.
Joe Lauricella, the wildly popular Guitar Medic, who has become a major presence at our store due to his growing clientele of guitarists and bassists, can now also be seen working at The Laboratory as a regular staffer. If you are here to look at guitars, who better than the area's premier setup expert to let you know just what makes your next axe the right one for you?
Ray Gallagher has been teaching drum set with us, and now joins the staff several nights a week. Ray's knowledge of all things music is well rounded: in addition to playing drums, he also plays guitar, bass, and keyboard, and is at present studying recording. Ray's hobbies are popping out from behind boxes and offering explanations to scientific questions which involve the behavior of drinking straws in varying pressures and gravitational effects.
Trevor Knauss, known to his Vulcan associates simply as Trevork, is our vocal instructor, and he also has expertise in violin and tuba. Yes tuba. Trevor plays guitar as well, so basically he's one of those guys. Recently he joined up with rock band Axis, which features the next person I'm going to write about. Namely:
Stefan Hojnacki is very tall. And he has long red hair. He has stupefyingly massive guitar chops. So when you see him, make sure you ask lots of questions about aardvarks. Stefan is on the showroom floor sparsely, since he stays quite busy bringing up the next generation of shred kings.
Please join us in warmly welcoming these four lads to the fold. We're a better shop for them.
But wait there's more! For example:
Orange Crush guitar packs. It's a cool Orange (the brand, not the color) guitar and Orange (the brand and also the color) Crush amplifier. It's a box of all that a potential rocker needs to realize their rock potential. And it's $239. A vote for Orange is a vote for Rock. On that matter there is little debate.
Thursday, July 10, 2008
Jay's Smile
Jay is an old timer who has done a lot to leave his mark in the world of music. He was a well known country/western guitarist and singer, and worked with many great acts, including The Wanderers, The Orbitones, Bernie Betts and The Sunset Ramblers, and many other greats in years past.
In more recent years, Jay had been dealt some tough knocks. His dear wife and musical partner Irene passed away, and he lost his home and all he had in a fire. Following this hardship, Jay has taken residence in Gloucester Manor Nursing Home. By Walter's account, this resilient musician never complained about the recent difficulties he's faced, and always manages a smile. His upbeat and gracious personality so endeared him to Walter and his colleagues at Underwood Memorial, that they decided he ought to have a guitar to play. Walter came to the Laboratory, and of course we were more than glad to help him choose a modestly priced but well made acoustic from Hohner. And that was that - a humbling act of generosity in which we had the good fortune to play a small part.
Then Walter sent us this picture of Jay with his new axe:
Thursday, June 5, 2008
None more black
Tuesday, April 15, 2008
Laboratory Staff Enacts Catch and Release Policy
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Monday, April 14, 2008
Laboratory Jounal Volume 3
Web Page
Our web page is continuing to evolve and improve. One of the latest features we're testing is a chat function, which allows shoppers to chat real time. In addition, we're still hacking away at the massive pile of gear which exists in the store but hasn't yet made it to the web site. Day by day there are more and more items displayed and available at www.laboratorymusic.com, as well as featured product reviews, video content, and links to our network of area musicians.
Michael Kelly Hybrid
The Michael Kelly Hybrid is an electric guitar with a piezo acoustic pickup. You can send each pickup's signal to two different amps using a stereo output cable, or send both pickup signals to the same amp with a mono cable. Either way, the guitar has on board blending control to adjust the ratio of acoustic to electric. With its slender, hollow body, and speedy neck, this is a player's electric which can deliver acoustic sound. None of this is news - they've been around for a while now. The news is that we've got two of the last Hybrids made. The model for $499 has been discontinued, so when these are gone, they're gone. Come check out what a versatile and playable guitar this is for the money. Get 'em while they last. Operators are standing by. Call now and SAVE.
Peavey
Come check out the Peavey amps! We've recently stocked up on Peavey's rugged and sonorous amps for guitar, bass, and keyboard. We've got plenty. We even have a JSX Mini Colossal combo signed by Joe Satriani himself. This class A, all tube amplifier is a tremendous recording or practice amp, with plenty of tube tone. It's also a collector piece, bearing the signature of the guitar icon for whom it was designed. This will be someone's treasured collector piece. Maybe that somebody is you...
Foraging Ban
Sadly, we have had to cease providing nuts and berries for foraging, as area squirrels have begun aggressively pursuing recognition as part of our customer base. While we think their tricky antics are hilarious, and their puffy cheeks and tails are just adorable, we can not service squirrel "shoppers" and still maintain the high level of quality in our selection of instruments and amplifiers. It is just a matter of time before the squirrel's fondness for dashing at oncoming wheels clashes unpleasantly with somebody rolling a PA speaker across the floor on a hand truck. The newly enacted ban's adjunct to prohibit gnawing applies also to our two-legged visitors, so please keep a close watch on those mandibular urges and teething toddlers.In conclusion, here is wishing you a happy and musically inspiring spring!
Wednesday, April 9, 2008
It's All About the Connections
Now, with any current computer, you can build a respectable home recording setup for under $500. Way under!
But you will need connections. It's true that the music industry is one where the right connections are everything, so I'm not going to pretend otherwise. Having the right connections is critical if you want to be heard. Not having any connections is a sure fire method to wallow in frustration.
The good news is that you can get them here. Most are inexpensive, too. For example, if you want to plug your bass guitar directly into your computer, you will need a 1/4" to 3.5mm connector. We have that! If you want to send a mix of your background music through your PA system to accompany yourself at a coffee shop gig, you're gonna need a mini phone to RCA pair connector. We have that also.
And the connections you have now must be maintained. You don't just make a connection and then forget about it. Connections like guitar and microphone cables must be maintained, and periodically replaced. When it's time to renew your connections, The Laboratory has all that stuff.
We have recently poured over our many catalogs, and ordered all kinds of obscure connectors and whatnots, closing the gap between having lots of connections, and having all of them. Need a connector to plug a balanced mic into a guitar amp? We got that. Need a connection between studio headphones and a mono mini jack? We got that. We have 1/4 to 1/8, LoZ to HiZ, XLR to RCA, single stereo to dual mono, Betaflux to Dilithium (which hasn't even been invented yet). Yes, we even have the machine that goes "bing."
At The Laboratory, it's all about connections. Connecting with our customers, connecting our customers with their gear, connecting gear to other gear, connecting with new and exciting toys. As Plato said, "Connecting your nonlinear editing system to an array of varied instruments requires many adaptors and cables."*
Wow did I really just write seven paragraphs about adaptors?
*Not really something Plato said.
Tuesday, March 18, 2008
The Laboratory Journal 2
We are starting to sign up students for bass, drums, voice, and of course guitar. Keyboards are coming soon. We've extended our crazy free lesson promo through march: Sign up for your first month of music lessons, and The Laboratory pays for the first lesson. Our newly renovated lesson rooms are clean, well-lit, and cheerily painted.
Illusionary Doors
The front door that has traditionally led into and out of our store is slated to be decommissioned. In the near future, you will enter through the door leading into our newly added additional showroom. You will ogle at the dense armada of drum sets, then make your way into our original confines to be treated to the usual vast assortment of guitars, basses, keyboards, as well as recording and live sound equipment. We have already begun arranging things over in the new space, so feel free to stop by to see the progress. It's somewhat exciting!

Lotsa Drums
Our expanded showroom, to which I've alluded several times above, is very nearly complete, and has lots of drum kits set up for your enjoyment. You thought the Yamaha Absolute Maple kit was nice stacked up on a shelf? That was nothing. We've literally put them on a pedestal for all to see. Nearby, the Mapex M Birch five piece (with a free 8'!) is set up and tuned for action. Alongside those, the throaty roar of Sonor's Force 2007 awaits.
Crouching Teacher, Hidden Guitar Medic
Joe the Guitar Medic has been transplanted from his familiar perch at the back of the store. At present, he is holed up in what will be a lesson room. The endgame is to have him set up in a prominent area on the floor, for all to gaze upon his wizardry. Customers who are accustomed to walking to the back to see if The Guitar Medic is in will now be greeted by our ergonomic and well stocked shipping desk. Much less exciting to witness, but our shipping guys all think it's tops.
New Products:
New in the Amps department is a frightening display of compact and portable tone that kicks monstrous amounts of butt: The Orange Tiny Terror. This thing is the size of a small toolbox, and is a class A, all tube guitar amplifier with prodigious tone! It is switchable from 7 to 15 watts, and don't let that fool you into thinking that this thing can't drive a 4x12 cabinet. It's sound is just astonishing. You should come by and crank it up. And the price? Very affordable.
Also, after many requests, we've begun stocking Vocal Spray. Originally I though this was a defense product used to ward off approaching singers, but alas it is in fact a substance made to make their jobs even easier. Can you believe that? You can hardly be bothered to carry your own microphone to the gig, and somebody invents a tasty and refreshing spray pump to sooth your voice? Amazing. You singers know we're kidding, right? We still love you.
Lastly but not leastestly, stop by our web site, which continues to swell with options. You can find us at www.laboratorymusic.com
Doctor Claw approves of this message for cats and mankind alike.
Friday, February 29, 2008
The Continuum
Today is the day after February 28th. Normally, we would be welcoming the lion's roar of March's early days. And yet... no March.
Similarly, there is a rather large hole in the wall of The Laboratory.
Where there was once March, now there is more February. Where there was a wall... now there is more Laboratory.
I have some concern as to the whereabouts of March, but I am certain that it has something to do with bigger Laboratorys needing bigger months.
I have attached some low quality camera phone shots of the progress. It is no accident that the gorgeously dynamic Orange Rockerverb 100 is front and center in the photos. You should consider coming by to give it a test-rock. Just watch out for wormholes in the space-time continuum. That's what we'll be doing.

The intrepid Larry toils at his craft

The dust shield down, you can now see the existing showroom from the new expanded territory
Thursday, February 21, 2008
Stock's Vox Box of Rocks Knocks Socks
So it is that often my favorite new products that come through our door are the little ones packed with cool features. Which is why I'm surprised that it took me a few days to crank up the little Vox DA5 guitar amp. I guess I wasn't getting exactly what I beheld: I saw "battery powered mini amp with strap" instead of "variable wattage portable digital modeling amp with effects and a good speaker."
I plugged in a Hamer Echotone to get things going, and set the volume at a middle of the road setting. I then started marching through its eleven amp models (yes, it goes to 11). Each one was fairly distinct, and produced a tone I could easily imagine miking up for a cool array of layers in my pathetic little project studio. The common characteristic was a tight chunk of low end from the well engineered enclosure.
Also numbered eleven are its digital effects, which each have controllable rate and depth. These were as I expected: clean and useful. I'm glad digital technology has been refined to its current state; most of what I hear out there now is reasonably good and functional.
The amp has variable wattage, and I liked the sound at each setting. They put a tough enough speaker in it to handle full throttle volume on any setting (it actually gets kinda loud - but you're not going to hear it over a drummer).
One of our customers who is a partner at an area recording and rehearsal studio stopped in during my test drive, so I handed the wheel to him. He was so enthused that he presented us with one of his wife's gourmet cakes. Now that's an endorsement I can sink my teeth into!
So in conclusion, if you like gadgets, tones, and cake (who doesn't like cake?), the Vox DA5 is for you! (Do you like how I repeated the link, so you can click onto our site and maybe buy one? All the kids are doing it.)
Thanks for reading, and enjoy your next cake.
Wednesday, February 13, 2008
The Laboratory Journal 1
Valentine's Day: Cupid Aims for our Price Tags
Valentine's Day is tomorrow. So The Laboratory is doing a little something for our sweethearts, the terrific customers who have made us what we are. We were going to give out little boxes of candy hearts, but we couldn't agree on the little phrases to be inscribed on those sugary tomes. Instead, we decided to offer a 10% discount off the marked price for anything we sell. This is good through tomorrow, the 14th. Nothing says "Kiss me" like a new harmonica. Or an Audio Technica PRO 24 stereo condenser mic, for the truly sentimental. XOXO!
The Guitar Medic Goes Bonkers
Joe the Guitar Medic has fallen on his head or something, and says he wants to do twice as much work. So we're offering a special on guitar set ups. Now brace yourselves - especially you hollow bodies out there: Get one guitar setup, get another half price. It doesn't even matter if it's your bassist's axe and yours. If you bring us two guitars to be set up, you get half off the second. We asked Joe how he thinks he can do this, and using an Aldis lamp he replied "Volume! Volume!"
The Great Lesson Enrollment Offer Thingamajig
One thing we love during February is lesson sign-ups. So, we're offering new sign ups one free lesson. Here's how it works: Sign up a new student for a month of lessons, and we'll pay for the first one for you. We're so sure that our excellent teachers will charm you with their outgoing personalities and outstanding grasp of their craft, that we want to make it easier to get hooked on learning how to play an instrument. There are still open time slots available, so call us or stop by to get enrolled.
New Stuff at The Laboratory
Oh, right. New stuff. I'm always like "they know we're always getting new stuff," but the others said I don't get a lunch break today if I don't mention the rock solid Orange amp we just got in. It has two things: Warm, creamy, lush, all tube tone...., and Orangeness.
Hmmm, let's see.... I want to make this totally thorough, because this is a comfy chair I'm sitting on.... Hmmmm.....
Oh yeah. We've got a bargain bin. It had to happen sooner or later, right? We've eyed up our shelves for stuff that's been passed over. And out the door they must go! There is too little space to waste some on stuff people aren't grabbing up. So at the front of the store is a bin full of perfectly good, new stuff. It's been marked down - in many cases below our cost - to make room for the zillions of other things we want to try putting out there for musicians to try. So come by and see if there's any overlooked gold in there - maybe this is your moment to replace that rusty multiclamp holding up your splash, or something even more thematically exciting!
So that's the story so far. That and the usual dedication to an expansive array of enticing musical whatnots from our inventory, and state of the art expertise and suaveness from our staff.
Thursday, January 31, 2008
Big Music Conference and Bigger Laboratory
Anyway.
For a couple months now, we've been hosting at The Laboratory the services of The Guitar Medic. Whose real name is Joe Lauricella.
Joe is a luthier, and a seasoned player. His association has been a true boon to our store, since he is a patient and well learned teacher, as well a skilled luthier. His knowledge of all things guitar is rivaled only by his contagious and effervescent attitude about the craft. And it would seem the word is out - repairs are coming in with increasing volume and regularity, and being turned over quickly and by all accounts to the great satisfaction of their owners. Joe's reward for his dedication and promptness: An ever higher pile of work each day. Joe if you're reading this, get back to work. Nah I'm just kidding! As if we'd set up a computer for Joe.
Anyway.
We're presently finalizing our post-NAMM merch orders. NAMM (which stands for Nowadays, Aaron Mulches Meticulously) is the Big Music Conference in Aneheim each year. By day, all the manufacturers, vendors, and retailers get together, displaying and/or ogling all the year's new gear. It's a sea of MI (that's industry talk for Music Industry) people and gear. Two floors of giant convention center packed with a breathtaking variety of instruments and related tools. At night it's the usual beer-fuled road trip antics.
This year, we sent our intrepid field operative, Aaron, who brought various shoes for walking. Returned from the big show and laden with a host of exciting new gear ideas, Aaron's NAMM bolstered input is spearheading our newest buying sprees. Many guitars, amps, drums, and miscellaneous whatnots lie on the horizon, destined to take their place among the current selection as we make sure our more than doubled size is sufficiently filled with amazingly cool stuff.
Kind of a meandering post, but that is reflective of the volatile atmosphere around here at present. Big change is just around the corner. Is excitingly reminiscent of the pre-opening days from just a few months ago, when we were doing our best to remain flexible, while simultaneously trying to flesh out a concrete vision of what this store was actually going look like once we opened.
Stay tuned!
Also, we're featured in the paper today. You can view the article here.
Wednesday, January 16, 2008
Tear Down The Wall
Being the drummer among the group here, I am particularly excited. We have lots of stuff for drummers, but most of it is stacked atop shelves, hidden in boxes, and just not set up for people to wade in and appreciate. Once remodeling next door is complete, that will become our new front door. When you first walk in you will be greeted by numerous drum sets. Out on the floor, set up to play, fleshed out with cymbals. Just like it ought to be. Beyond that, more stuff on display and then the lesson rooms, which flank a stage area.
To the right, step through the gaping maw which is slated to appear in our wall, and into the space that presently encloses all of our showroom. Inside that area will be the usual expanse of guitars, basses, amps, cases, and so forth, all spread a little more to allow a more relaxed flow through the selection.
The contractors are over there now. I hear banging, voices, and the occasional whine of some kind of saw. As proud as I am of how this store shaped up, I am doubly excited for the future look and feel of The Laboratory.