It's a particularly exciting week for us at the Laboratory. In addition to our increasingly imminent expansion to a larger space, we are seeing more and more steady traffic (this means you, shoppers!), both in retail, lessons, and repairs. Hmmm both means two. What's the both-like word for three? Bothrice? Tertiaryth? Bothrice in retail, lessons, and repairs, tertiaryth.
Anyway.
For a couple months now, we've been hosting at The Laboratory the services of The Guitar Medic. Whose real name is Joe Lauricella.
Joe is a luthier, and a seasoned player. His association has been a true boon to our store, since he is a patient and well learned teacher, as well a skilled luthier. His knowledge of all things guitar is rivaled only by his contagious and effervescent attitude about the craft. And it would seem the word is out - repairs are coming in with increasing volume and regularity, and being turned over quickly and by all accounts to the great satisfaction of their owners. Joe's reward for his dedication and promptness: An ever higher pile of work each day. Joe if you're reading this, get back to work. Nah I'm just kidding! As if we'd set up a computer for Joe.
Anyway.
We're presently finalizing our post-NAMM merch orders. NAMM (which stands for Nowadays, Aaron Mulches Meticulously) is the Big Music Conference in Aneheim each year. By day, all the manufacturers, vendors, and retailers get together, displaying and/or ogling all the year's new gear. It's a sea of MI (that's industry talk for Music Industry) people and gear. Two floors of giant convention center packed with a breathtaking variety of instruments and related tools. At night it's the usual beer-fuled road trip antics.
This year, we sent our intrepid field operative, Aaron, who brought various shoes for walking. Returned from the big show and laden with a host of exciting new gear ideas, Aaron's NAMM bolstered input is spearheading our newest buying sprees. Many guitars, amps, drums, and miscellaneous whatnots lie on the horizon, destined to take their place among the current selection as we make sure our more than doubled size is sufficiently filled with amazingly cool stuff.
Kind of a meandering post, but that is reflective of the volatile atmosphere around here at present. Big change is just around the corner. Is excitingly reminiscent of the pre-opening days from just a few months ago, when we were doing our best to remain flexible, while simultaneously trying to flesh out a concrete vision of what this store was actually going look like once we opened.
Stay tuned!
Also, we're featured in the paper today. You can view the article here.
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