Thursday, February 5, 2009

Two Stories About Clearance Items and More

Being our first message of the new year, we have an amazing amount of news to share with you. We picked the most pressing topics for this installment and are saving the rest for later.

Clearance Items!

"OK, old inventory. This is it! This is the end of the road!

Look, it's not you, it's me. I mean, we've been though a lot together. Arriving on the delivery truck, entering into the inventory listing, getting tagged with a price, hanging out with a customer or two. But enough is enough! We've dropped enough hints. The odd sale here, the coupon there, I mean, the writing's been on the wall. It's time for you to go.

It's nothing personal, it's just that, well, there's somebody else. Lots of somebody elses, in fact."

And so goes our Dear John letter to select items in stock at The Laboratory. Except, instead of Dear, it's Old. And, instead of John, it's Inventory.

We've earmarked dozens of items for absolute, rock-bottom pricing. In many cases below our dealer cost. We thought they were really cool, but for whatever reason these items have been passed over. So we're removing all obstacles to price and pricing them to move!

Stop in our shop and witness the many colorful clearance signs hanging about the place. They're like little sheriffs, running out of town those items who have been holding down our floors for quite long enough, thank you very much.

Below, there is another version of this story. It's the truth about the clearance signs that have overrun our store, but we don't think anyone will believe us.

Best of South Jersey

It's that time of year where the readers of the Courier-Post get to vote for their favorite businesses in our area. And this year, we're in the running for Best Musical Instrument Store. We're asking everyone to put a vote or two in for The Laboratory since we're trying to be the best. Ballots are in the Courier-Post's South Jersey section on Friday, February 6th. Also, we have a ton of them at the store, as well as complimentary copies of the paper.

Let's let everyone else know what a great place The Lab is!

The True Clearance Tag Story

One day last month we opened the door to a delightful surprise! Or so we thought... It was a cold January morning, and there at our doorstep somebody had left a basket. In the basket, under some downy blankets, was an adorable litter of colored 6x4 cards! They looked so helpless, huddled together in their little basket. Our hearts melted, and so we took them in and gave them some Sharpie markers, which they are known to feed on. When mom came home, we begged her to let us keep them, and she too had to admit that the little 6x4 cards were too sweet to send back into the cold.

The next day, upon our arrival at the store, we checked on the cards, and sure enough they had gobbled up all of their Sharpies. We plopped another handful of colorful markers into the food bowl the little 6x4 cards shared, and set about opening the door for business. Imagine our surprise when we found at the front door with another basket of adorable little 6x4 cards! There were bright green ones, yellow, orange, red, a cheery spectrum of vivid colors. We called mom over, and with a sigh she said, "we're gonna need more markers!" The next day we found at the door still another basket of the shivering, helpless little 6x4 cards, their dewy eyes pleading for us to take them in. This was getting weird.

Such was our amazement at the newest litter of little 6x4 cards, that we hardly noticed the two previous litters behavior - at first. Having ravenously consumed their Sharpie marker suppers the night before, they were now stronger and bolder! With horror, we looked around and realized that all the little 6x4 cards were clinging to products in our store. Gone were their inquisitive expressions, and now they were etched upon with prices so low that our very senses of business strategy trembled. Beneath our feet, the new batch of little 6x4 cards was already scrambling from their basket, greedily raiding our desks for Sharpies, and scrawling massively discounted prices onto their faces before scuttling over to our fine instruments and accessories and attaching themselves.

A customer of our's cousin's sister's former roommate, who is a little 6x4 card exterminator by trade, informed us that the little cards and the products they attached themselves to could not be separated inside a music store. In a little known property of residual strong force of product placement and little 6x4 card symbiosis within retail music stores, the only way to separate the little 6x4 cards, once they have chosen a host instrument or accessory, is to sell that product for the reduced price. Only then is the life cycle of the little 6x4 card complete, and they can be safely laid to rest in any standard waste can.

Dear customer, you have done so much for us already, it is with the utmost humility and graciousness that we beseech you to help us. Please come to The Laboratory, and fret not the seemingly impossible discounts displayed upon the cards. These products must be freed from these cards, and only through your enjoyment of rock bottom close-out pricing can they be rescued. For us, it is too late. These products must go.

And we now know that, just because they make adorable chirping noises when eating Sharpies, little 6x4 cards are not a good pet to keep in a music shop...

Stop in, cast a vote for The Lab, and check out all the sweet deals on clearance items.

Thanks for reading!

The Ministry of Weekly Specials 

Wednesday, December 31, 2008

Happy New Year from The Laboratory

Thank you again, to all our customers for making our store thrive in 2008. We're eagerly looking forward to a tremendous 2009, even though this last year will be a tough act to follow.

In 2008, The Laboratory:
(pause for effect)
  • More than doubled in size
  • Fleshed out our space with hundreds of new SKUs (that's industry talk for doodads)
  • Sent out emails with lists of things
  • Got fresh new haircuts
  • Stood motionless as the universe twirled around us in orchestrated trajectories
  • Made friends with a squirrel
  • Disbanded and reformed the famed Ministry of Weekly Specials untold times
  • Speelled words incorrectly

Most importantly, though, we convinced you that we had something good to offer. Thank you for your patronage - it is truly an honor to serve our customers. We'll be seeing you!

Please drive, pilot, row, or parambulate safely!

Wednesday, December 24, 2008

Thank you! Now here's a sweet sale for you!

Thank you all for a great holiday season in 2008! Because of your support, The Laboratory is assured of a prosperous and exciting 2009, in which we pledge to continue to provide for our customers outstanding service in our actions and appreciable value in our wares.

A heartfelt thanks goes out to our patrons who donated food at The Laboratory to the Food Bank of South Jersey Food Bank. Thanks to you, the Gloucester County Volunteer center picked up a full 289 ponds of chow for the needy! We musicians tend to have big hearts, so it's no surprise to this chronicler that our call to you to spare some food for the less fortunate was answered so passionately. Really, thank you VERY much.

By the time you read this, we will have closed our doors for the holiday, having secured The Laboratory with patrolling robotic sentinels against advancing hordes of unscrupulous imitators and Rick Astley cover bands, to enjoy a day of rest with our families. But never fear! We will open anew on Friday at 11am, and you will behold year-end prices, marked down to irresistible lows previously unimaginable!

These reduced prices will be good through year's end, so stuff will be flying off the shelves. Excepting of course stuff which is not on a shelf to begin with, which will be flying off of or out from its respective display area.

And thus, we have inaugurated the Annual End-of-Year Inventory Reduction Blow-Out Sale (at The Laboratory). Call now and save! Beware of cheap imitations!

Finally, for your holiday enjoyment, here's a video of Steve on the drums at the Elf Lodge near the North Pole a few nights back:



Enjoy the rest of your holiday, and Happy New Year!

Friday, December 19, 2008

Extended Holiday Shopping Hours

If there's one thing the staff at The Laboratory are not afraid of, it's hard work and long hours. Ravenous bears with human intelligence and motorcycles - that's what we're afraid of. And also going on stage and seeing the members of Dream Theatre in the audience holding clipboards. Very scary, that.

What was this email supposed to be about? The board of executives were very clear on that matter. And by clear, I mean that they carved the words "send big email don't mess up" into my locker with a penknife. Probably my penknife; it went missing the last time they had a meeting. And by meeting I mean cocktail party. Let's see... we covered the bears... OK That's it. Long hours. Right, then! Here goes:

The Laboratory will be open extended hours for the remainder of the holiday season! The amount of hours we are open will be extended, that is. Extending the actual hours relies on principles of timespace frame dragging which are not relevant to localized duration markers.

Here's the schedule:
Friday Dec 19th: 11am - 11pm
Saturday Dec 20th: 10am - 11pm
Sunday Dec 21st: 10am - 9pm
Monday Dec 22nd: 10am - 11pm
Tuesday Dec 23rd: 10am - 11pm
Wednesday Dec 24th:  10am - ???
Thursday Dec 25th: Closed.

Then it's back to the usual prearranged opening and closing coordinates.

Gift Cards Available

Did you know that The Laboratory offers gift cards? It's true. No really. Seriously. Look stop yelling at me OK? It's really, really true. Gift cards can be purchased in any denomination. For example, you can purchase a gift card for $21.12. Or, if you're in a more metal mood, you can purchase a gift card to cover the total including tax for an item valued at $6.22. If you have a fan of the movie Spinal Tap on your list, you can get them a gift card for $11. The possibilities are endless. So is this paragraph. Oh wait, it looks like it's ending.

Stocking Stuffers!

This Don't forget about the musician on your list. The Laboratory has hundreds of stocking stuffers available- DVD's, books, instrument polish, straps, tuners, metronomes, drum sticks, guitar & bass strings, instrument cases, drum heads, capos, slides, guitar and bass effects pedals, guitar stands, drum mutes, gift cards (did we say that already?), lessons, Rockademy Live, cymbals, practice amps, strap locks, cables......

Have a great holiday, and we'll be seeing you!

Friday, December 12, 2008

Last chance for sale pricing before Christmas

Many of you will recall our now celebrated announcement that The Laboratory has joined with the Food Bank of South Jersey to help the needy this holiday season. For those who missed that email, The Laboratory has joined with the Food Bank of South Jersey to help the needy this holiday season.

Well, the idle minds at the Ministry of Weekly Specials, long unresponsive after a particularly enthusiastic Martini night, have come up with their latest big idea. It combines a masterstroke of price discounting and a modicum of social consciousness. And here's how it goes:

This one goes to 11!

Bring in food items for the South Jersey Food Bank, and we will give you an extra 11% off any item in the shop. Except for the food stuff. That's for South Jersey Food Bank. Why 11%? Because this special goes to 11.

This offer is good on Saturday 12/13 and Sunday 12/14 only. Please bring non-perishable food items only.

Peavey Vypyr Amps

While you're here, make sure you check out the new Peavey Vypyr series amplifiers. They sound amazing, especially considering their modest pricing. Vypyr amps are loaded with a gobs of amp models and effects, providing a wealth of different sound and texture possibilities. Ask an associate for a demo!

Thanks for reading!

The Ministry of Weekly Specials

Thursday, November 20, 2008

Rockers Unite for the South Jersey Food Bank

For this installment of our almost weekly newsletter, we're pleased to announce a few exciting new efforts which we hope will warrant your participation.

Let's Rock the Food Bank!

The Laboratory has joined with the Food Bank of South Jersey to help the needy this holiday season. Just inside our front door there is a container we hope to fill with canned and nonperishable food. Collection will continue through December 18th. If you have any extra stuff in the pantry, we encourage you to help this worthy cause your next visit. If you wish to purchase food to donate, Pathmark has been good enough to erect an entire supermarket just a few doors down from our shop.

Gift Card Flexibility

Did you know that The Laboratory offers gift cards? It's true. No really. Seriously. Look stop yelling at me OK? It's really, really true. Gift cards can be purchased in any denomination. For example, you can purchase a gift card for $21.12. Or, if you're in a more metal mood, you can purchase a gift card to cover the total including tax for an item valued at $6.22. If you have a fan of the movie Spinal Tap on your list, you can get them a gift card for $11. The possibilities are endless. So is this paragraph. Oh wait, it looks like it's ending.

YOU CAN BE THE QUESTION ASKING PERSON!!

This week's exciting third paragraph is on our new question and answer forum. It's simple, like so many of our little plans. If you have any question about music, music gear, music performance, subatomic particle physics, quantum entanglement, or drummer jokes, just reply to this email. Our panel of trained chimpanzees will deliberate on who gets to field your question and indicate a response using a complex series of foot gestures. The best questions and answers will be featured in future emails, read by future people like you. Most likely while traveling via jetpack.

So to recap: Please help us give to the needy with non perishable food items. Enjoy flexible denomination options for gift cards at The Laboratory. And feel free to send us your questions - however big or small - and we'll provide insightful and cleverly worded responses.

Thanks for reading!

The Ministry of Weekly Specials

Thursday, November 6, 2008

The Laboratory: Holiday Music Shopping Made Easy!

November is a month which starts with an N. It is the only one to do so since they outlawed Norktembruary, back in the A440s. It has been our observation that some trees are shedding their leaves, which is a sign that the holiday season is almost upon us.

And so it seems a good time to offer our dear customers - that's you - ways to give happiness to the musicians they love with the greatest of ease.

Super Easy Layaway

One easy way to ease into holiday shopping is the layaway, a strategy we're very proud of. In simplest terms, you purchase something by making just a small deposit initially. Then you make additional payments when it's convenient for you. Once you've paid the full amount, you take it home and hide it from the lucky rocker until the big day. This strategy has been recognized by our colleagues in other industries such as department stores and pet shops, and in fact has been imitated by some of the biggest corporations - in many cases dating back years before we opened our doors. So you can imagine the pride with which we offer you - our dear customers - the Original Lay-Away plan at The Laboratory - hereafter abbreviated TOLAPATL.

Interest-Free Financing

Another way to get a little more music for a little less green is our interest-free financing program. Any purchase over $249 qualifies for the no-interest program. The more you spend, the longer the interest-free period lasts. It only takes minutes to apply and we get a decision immediately so you can use your account right away.

Guaranteed Lowest Price

Another simple, basic, straightforward, unambiguous, plain, not needlessly preceded by adjectives strategy is great prices. We've always been keen to help people buy local, and ensure they're getting value. I mean, everybody likes to do business with the local shop, but it has to make good sense, right? So we're hereby establishing a low price guarantee. If you see something we're selling advertised at a lower price, we'll beat that price. That's right - not just match, but beat. In some cases we'll even require our staff to perform a quick softshoe routine while doing so. We're that serious.

Kids Can Make A Difference

We're positively giddy to be in business in Deptford New Jersey. We've met a lot of awesome musicians from the area, and we're very proud of our steadily growing roster of music students. But not everybody has as much to be thankful for as we can say we have. Moments before this writing I learned about Jonnie and Brookie, two young sisters who are on tour raising money for the Kids Can Make A Difference organization (KIDS). KIDS raises money to benefit the hungry, particularly through educating elementary school and middle school aged kids. Jonnie and Brookie are endorsed by Daisy Rock guitars, so we got to thinking, and decided that we're going to donate all the profits from any Daisy Rock guitars sold this month to KIDS. You can read about KIDS on the web site here: www.kidscanmakeadifference.org.

Sincerely,

The Ministry of Weekly Specials